User

Pass

 

 

Quarter Final Interview (Short)








 

“I’m just like every other girl who likes to shop, likes to look good, likes to spend time with friends”

 
 
Posted on May 21 / 2007 / 5:29 PM

Russian tennis star Maria Sharapova and her dogg Dolce in a Canon spot.


Canon will break two spots with tennis star Maria Sharapova tonight to support the PowerShot SD750 Digital ELPH camera.

The spots, “Banter” and “Dolce,” are part of a larger campaign that also includes print, Internet and live activation at the French Open. Dentsu America, New York, is the lead agency. The spots were directed by Joe Pytka.[*]

The two spots follow Sharapova as she attempts to take photos of her Pomeranian dog, Dolce, including chasing the pooch around a tennis court, her house and her pool. The spots will break separately during 24, American Idol and on the MTV Music Awards. They will air together during the NBA Finals and other cable shows. Print will hit newsstands in early June in publications including Entertainment Weekly, People and Wired.

“This campaign shows a fun side of Maria and showcases how much she enjoys using her Canon PowerShot digital camera to capture all her favorite moments,” Mike Wilson, chief creative officer at Dentsu America, said in a statement.

Canon USA, Lake Success, N.Y., spends about $25 million on media behind PowerShot, per TNS. The company is in the third year of a three-year, $6 million deal it signed with Sharapova in 2004. Max Eisenbud at IMG, Cleveland, is Sharapova’s agent.

Comments: 6 reactions

Foto slideshow not yet available...
 

Comment on article

Please fill in the textbox below to post comment on this article.

Your name

Verification code

  

Comment


Maria, Great victory! Congrats! Love, Wester:clap::clap::clap:

by Wester C. P. de Moraes on May 22 / 2007 / 6:23 PM |


Maria, I loved the Canon video! Love, Wester

by Wester C. P. de Moraes on May 22 / 2007 / 7:04 PM |


Hello, Maria! I'm from Belarus, but we will get to meet each other in San Diego by the end of this moth. Love your dog! Thank you for everything

by Voronovich Kristina on Jul 29 / 2007 / 9:02 PM |


I LOVE YOU MARIA From:Istanbul

by Hseyn on Oct 11 / 2007 / 12:47 AM |


MARIA I LOVE YOUR CANON VIDEO!!!:clap:

by MARIJA on Feb 07 / 2008 / 5:06 PM |


you better be at aussie open next year cos we missing you here :[

by mark jenner on Jan 29 / 2009 / 5:25 AM |


 
1R
Camille Pin
  6-3 4-6 9-7 beat
2R
Anastassia Rodionova
  6-0 6-3 beat
3R
Tathiana Garbin
  6-3 6-1 beat
4R
Vera Zvonareva
  7-5 6-4 beat
QF
Anna Chakvetadze
  7-6 7-5 beat
SF
Kim Clijsters
  6-4 6-2 beat
F
Serena Williams
  1-6 2-6 lost